I work to uncover market opportunities, develop strategic direction, and create breakthrough products, services and experiences using a human-first approach.
I aim to create a future worth living in by leveraging communication, exploration, and validation — not guesswork — to build things that are good for people.
Personally, I keep things quite private; building a fun and fulfilling future as a husband, with a mixture of creativity, adventure, and curiousity.
Humanistic provided strategic consulting services for companies who needed an answer to the human questions at the root of their toughest challenges. As a founder, I employed a set of carefully crafted methods that allowed us to bring incredible value to Boards, Senior Executives, Innovation Teams, R&D Labs, VCs, and Institutional Investors.
I also mentored our design & research team to discover and create amazing future growth opportunities for our partners through strategy, research, design, and enablement service offerings.
Go to humanistic.ca
I was an early employee at Helpful (acquired by Shopify), which was a smart little video chat directory for work. I led the product design efforts in user research (recruitment, interviews & testing), ideation sessions, concept and prototype development, production design (screens, design systems & agile dev) and product performance measurement.
Read the case study
I was a product designer and manager at Kinetic Café — at the time, a small design and dev agency. My major contribution was conceptualizing and creating next-gen retail customer experiences for ALDO. I worked closely with ALDO's team to prototype, design, test and deploy custom large format, mobile and customer service technologies to the stores.
I was also responsible for a product design team of 8, who I mentored and collaborated with to create amazing retail experiences.
I’m also an Xtreme/Pivotal Labs alum, where I was a UI/UX designer for massive sports brands, ecommerce, insurance and banking to create and test smartphone apps, websites, and internal software. I spent a great deal of time between LA, NY, SF, and Toronto building apps and SAAS tools for investment and banking clients, major retailers, and social media companies.
I started my career after design school just as the 2008 global financial crisis began. Great timing. By the time I got rolling in the industry, it was already shrinking — so I went back to school for computer animation.
From there I worked as a technical director at Pipeline Studios on a handful of animated kids shows produced in Toronto/Oakville. In the end, it was the contract work that got to me, and I decided to return to my original love — design.
Computer Animation,
Sheridan College, Oakville
Graduate Certificate, High Honours, 2010
Graphic Design,
St. Lawrence College, Kingston
Advanced Diploma, 2007
