Sometimes calling oneself a designer elicits an impression of purely visual design. That’s kinda only a fraction of what I do. For the last half-decade or so I have been working on complex problems for business leaders, scientists, and investors. Complex problems aren’t just difficult for the sake of difficulty, they come from the massive variability of being human. I do this work because most attempts to address these problems fail — they’re borne out of poorly conceived strategies, a lack of research, non-human-centred design, or just poor timing and bad luck. The nature of what I do is largely strategic, thus here’s a selection of work that I’m allowed to show you.


Spatial Operating System

Explored a wide range of opportunities in AR/VR, culminating in many high-value future scenarios. Developed a guideline for building a next generation spatial operating system. For the Chief Scientist at a global technology manufacturer.

Strategic Foresight, Operating System Guideline

December 2020

Future of Eating

A broad look at the food industry, idenitifying opportunities in the quick serve restaurant and dieting sectors. For an institutional investor.

Strategic Foresight, Insights & Opportunities Report

September 2020

Ubiquitous Computing & Multimodal Interaction

Created guidelines for how connected devices work autonomously as a group to determine their social context, and enable true multimodal interaction. For the head of HCI at a global consumer electronics company.

Strategic Foresight, Future Interaction Guideline

November 2019

Home Automation & Appliance Intelligence

LG and Element AI's logos

When future homes and appliances can think, we imagined how humans might experience and interact with them—at different levels of automation. For the office of the CTO at LG Global, in partnership with ElementAI.

Strategic Foresight, Autonomy Maturity Model

May 2019

Future Of Small Business In A New Economic Paradigm

Wave Financial's logo

Conceptualized the AI-enabled tools future entrepreneurs might need to thrive in the coming autonomous economic paradigm. For the CTO at Wave Financial.

Strategic Foresight, Insights & Opportunities

December 2018

Autonomous Operating System

Determined how future users might interact with a fully autonomous mobile OS, and its post-app software ecosystem. For a confidential smartphone manufacturer.

Product & Interaction Design, Prototyping

June 2018

Shawn Cole 2021
Strategic Foresight, Research & Design