Shawn Cole

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Shawn Cole

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A stylized SC

Design
Foresight
& Research

A stylized SC

Design
Foresight
& Research

Co-founder and principal at Humanistic. I work with business leaders to uncover market opportunities, develop strategic directionality, and create breakthrough products, services and experiences using a human-first approach.
A close-up image of a white steering wheel with a blank infotainment system behind glowing with streaks of pink, red, and blue light.
Automakers are on track to become hardware OEMs to Big Tech
Idea
A worn down building superimposed over heaps of plastic waste
No More Plastic Day
Idea
An illustration of a bored man wearing AR goggles, interacting with remote mining equipment on a virtual quarry
Spatial computing needs a human operating system
Case Study
A double exposure of a man with a beard superimposed on an electric car
Connected Car Conundrum
Idea
A marble sculpture of an arm extended, hand outstretched
The Path Forward Is Not More Of The Same
Idea
An illustration of a woman driving a car during a storm with a male passenger, while the dashboard bathes them in green light.
In-car interfaces don’t have to be stressful — even when the road is
Case Study
An illustration of a tired woman controlling a space with a smart watch, with exercise equipment in the foreground
Connected devices should work together like a team
Case Study
A dim, dark alleyway
Late Night Alley Air Raid
Idea
An illustration of a woman kneeling next to an advanced appliance having a conversation.
Intelligent appliances should work with humans, not just for them
Case Study
Glasses on a table lit by a window from behind
Augmented Due Diligence
Idea
An illustration of a man in an airline seat, checking his phone while abstract bubbles float around showing his business earnings.
Giving businesses the power to run themselves autonomously
Case Study
An illustration of a woman sitting in an airport on her phone, with abstract slices of time behind her.
Flip today’s mobile OS paradigm on its head
Case Study
A phone and earbuds on a table with the Helpful video chat app on an iPhone
Helpful — a workplace video platform
Case Study