Strategy, Research, Design

I work to uncover market opportunities, develop strategic direction, and create breakthrough products, services and experiences using a human-first approach.


I aim to create a future worth living in by leveraging communication, exploration, and validation — not guesswork — to build things that are good for people.

Personally, I keep things quite private; building a fun and fulfilling future as a husband, with a mixture of creativity, adventure, and curiousity.

The Humanistic word mark logo

Humanistic provided strategic consulting services for companies who needed an answer to the human questions at the root of their toughest challenges. As a founder, I employed a set of carefully crafted methods that allowed us to bring incredible value to Boards, Senior Executives, Innovation Teams, R&D Labs, VCs, and Institutional Investors.

I also mentored our design & research team to discover and create amazing future growth opportunities for our partners through strategy, research, design, and enablement service offerings.


I was an early employee at Helpful (acquired by Shopify), which was a smart little video chat directory for work. I led the product design efforts in user research (recruitment, interviews & testing), ideation sessions, concept and prototype development,  production design (screens, design systems & agile dev) and product performance measurement.

Read the case study

Kinetic Café

I was a product designer and manager at Kinetic Café — at the time, a small design and dev agency. My major contribution was conceptualizing and creating next-gen retail customer experiences for ALDO. I worked closely with ALDO's team to prototype, design, test and deploy custom large format, mobile and customer service technologies to the stores.

I was also responsible for a product design team of 8, who I mentored and collaborated with to create amazing retail experiences.

Xtreme Labs / Pivotal Labs

I’m also an Xtreme/Pivotal Labs alum, where I was a UI/UX designer for massive sports brands, ecommerce, insurance and banking to create and test smartphone apps, websites, and internal software. I spent a great deal of time between LA, NY, SF, and Toronto building apps and SAAS tools for investment and banking clients, major retailers, and social media companies.

I started my career after design school just as the 2008 global financial crisis began. Great timing. By the time I got rolling in the industry, it was already shrinking — so I went back to school for computer animation.

From there I worked as a technical director at Pipeline Studios on a handful of animated kids shows produced in Toronto/Oakville. In the end, it was the contract work that got to me, and I decided to return to my original love — design.


Computer Animation,
Sheridan College, Oakville
Graduate Certificate, High Honours, 2010

Graphic Design,
St. Lawrence College, Kingston
Advanced Diploma, 2007


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