I work with business leaders to uncover market opportunities, develop strategic direction, and create breakthrough products, services and experiences using a human-first approach.

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A spinning ring of text that states strategy, research, design

I aim to create a future worth living in by leveraging communication, exploration, and validation — not guesswork — to build things that are good for people.

Personally, I keep things quite private; building a fun and fulfilling future as a husband, with a mixture of creativity, adventure, and curiousity.

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Places to find me

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Humanistic operates at the intersections of business, science, technology, and culture. We provide strategic consulting services for companies who need to answer the human questions at the root of their toughest challenges, and help them imagine and create future technologies, products, and experiences that people love. Humanistic employs a set of carefully crafted methods that have allowed us to bring incredible value to Boards, Senior Executives, Innovation Teams, R&D Labs, VCs, and Institutional Investors.

At Humanistic, I work with and mentor our design & research team to discover and create amazing future growth opportunities for our partners through strategy, research, design, and enablement service offerings.

Go to humanistic.ca
A phone with the Helpful video chat app on a white table next to some AirPods out of their case, a succulent plant in the top left corner, and an iced coffee on a cork mat to the right.
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I was an early employee at Helpful (acquired by Shopify), which was a smart little video chat directory for work. I led the product design efforts in user research (recruitment, interviews & testing), ideation sessions, concept and prototype development,  production design (screens, design systems & agile dev) and product performance measurement.

Read the Case Study
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I was a product designer and manager at Kinetic Café — at the time, a small design and dev agency. My major contribution was conceptualizing and creating next-gen retail customer experiences for ALDO. I worked closely with ALDO's team to prototype, design, test and deploy custom large format, mobile and customer service technologies to the stores.

I was also responsible for a product design team of 8, who I mentored and collaborated with to create amazing retail experiences.

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I’m also an Xtreme/Pivotal Labs alum, where I was a UI/UX designer for massive sports brands, ecommerce, insurance and banking to create and test smartphone apps, websites, and internal software. I spent a great deal of time between LA, NY, SF, and Toronto building apps and SAAS tools for investment and banking clients, major retailers, and social media companies.

I started my career after design school just as the 2008 global financial crisis began. Great timing. By the time I got rolling in the industry, it was already shrinking — so I went back to school for computer animation.

From there I worked as a technical director at Pipeline Studios on a handful of animated kids shows produced in Toronto/Oakville. In the end, it was the contract work that got to me, and I decided to return to my original love — design.


Computer Animation,

Sheridan College, Oakville

Graduate Certificate, High Honours, 2010

Graphic Design,

St. Lawrence College, Kingston

Advanced Diploma, 2007


Get in touch

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